Qualification | Notion

<aside> 🔑 Qualification is a methodology used in sales that helps salespeople determine whether a prospect is a good fit or not. On this page, you’ll find various strategies and techniques from industry professionals who outline best practices on how to successfully qualify a prospect before booking a meeting with them

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The Ultimate Guide to Sales Qualification

The simplest (but not the best) qualification is BANT - here are some details

How to Use BANT to Qualify Prospects in 2022

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What is BANT?

BANT is a sales qualification methodology that helps salespeople determine whether a prospect is a good fit based on their budget, internal influence/ability to buy, need for the product, and purchase timeline.

What does BANT stand for?

The acronym BANT stands for:

budget — how much money the prospect is able and willing to spend;
authority — the ultimate decision-maker;
need — whether the prospect has a problem your business can solve; and,
timing — whether there is urgency to purchase your product or service.

How do you use BANT?

Understand the prospect’s budget beyond the dollar amount.
Identify stakeholders in the decision-making process.
Determine the importance of the problem.
Prepare a timeline for the sales process.
Stay informed through multiple channels.
Use digital tools to track your progress.

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