GETTING STARTED
ULTIMATE SDR/BDR STARTER GUIDE ⚡
<aside> ✉️ A Sequence (also known as a Cadence) is a step-by-step plan of prospecting activities pertaining to a potential contact.
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<aside> ✉️ There is no “one size fits all” sequence that will guarantee a response or sale, but a good sequence is typically multi-channel and is designed to trigger a response with your prospect.
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<aside> ✉️ This article by Kyle Vamouris details what a sequence is, why it's important and provides some great actionable tips.
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<aside> ✉️ One great example of a killer sequence is by Sam Nelson. Here he shares insights in a LinkedIn article about “The Agoge Sequence” that he created and has yielded great response rates.
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<aside> ✉️ Becc Holland also recorded 2 insightful episodes of Flip the Script focused on sequencing, here and here.
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